Millennial pink. It has reached saturation point. It’s everywhere.
Marketers have latched onto it with dear life, seeing it as a surefire ticket into the hearts and wallets of the toughest consumers: young people.
From Instagrammable hotels to Mansur Gavriel backpacks, Glossier products to Sketch in London, the salmon-y hue has wrapped itself around just about everything.
Although the word itself (and all it stands for) probably makes your skin crawl, there’s just something about this colour. You can’t help but love it. It’s just so lovely.
Back in March, super chic but reasonable priced luggage brand Away Travel brought out a millennial pink suitcase. It was the product of a collab with Pop & Suki, the accessories brand helmed by Suki Waterhouse and her best friend Poppy Jaime:
In what came as a surprise to precisely no one, the suitcases sold out in the blink of an eye. In the months thereafter, a whopping 5,000 people messaged the brand asking for them to restock.
You asked, and we’re pleased to announce that they’ve delivered: the blush pink bags are now back in stock.
Thank you Pink Jesus
The bags come in four sizes (ranging from a 21.7-inch carry-on to a 29-inch checkable bag) and all feature TSA-approved locks, USB phone chargers (huge) and waterproof interior bags. Not just a pretty face, eh?
You can grab ’em online here. Be nimble, be quick.