YouTube, like all the other big platforms, wants you to start watching videos that might be outside of your normal viewing routine via a new tab called Explore. In other words, it wants you to discover more cool shit outside of the fail videos you’re continuously showing your mates at parties.
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The idea is still in its early stages, though, which means YouTube is only testing it out right now. According to an update from the company’s Creator Insider channel, the trial will only reach one per cent of iOS YouTube app users, so don’t get too excited just yet.
If you’re familiar with the platform, either in a desktop or mobile capacity, you’ll know that the homepage is already tailored to serve you videos based on what you’ve already watched. The thing is, users reckon what they’re getting is rather repetitive, so the new Explore tab aims to address this shortfall with more varied content, but in a way that’s still personalised to you.
Similar to Instagram‘s personalised tab of the same name, the new section will also offer feeds dedicated to topics like sports, art, science, and more. “Explore is designed to help you be exposed to different kinds of topics, videos, or channels that you might not otherwise encounter,” YouTube director of product management, Tom Leung, says in the video above.
It’s far too soon to know whether or not the tab will be implemented for the rest of us plebs, but it seems like a pretty good bet. Either way, we’ll have to wait for the trial period to end before we hear more.
