Instagram‘s top dog says they made an error by releasing an update which turned the app’s feed sideways, infuriating users who just wanted to scroll through posts the old-fashioned way.

Overnight, select users were hit with an update which forced them to tap and swipe through posts horizontally, mimicking the mechanism of the Instagram Story feature.

Users took to Twitter – another social media platform which has been maligned for its updates – to absolutely rag on the update. Some said the directional change made it more difficult to navigate through posts, while others complained that ads hosted on the app were harder to scroll past.

The hashtag #InstagramUpdate soon became the top trending topic in the United States.

Some disgruntled users shared footage of the updated Instagram in action.

One person who took to Twitter with footage of the freshened-up app was reporter Alex Heath.

His post caught the attention of Adam Mosseri, the man who bears the distinction of being Instagram’s Head of Product.

In his reply to Heath, Mosseri admitted the test was meant to be conducted on a small scale, “but we went broader than we anticipated.”

Shortly after, Mosseri confirmed the update was canned, and that the app had returned to its prior layout.

In a statement obtained by several outlets, an Instagram spokesperson said “Due to a bug, some users saw a change to the way their feed appears today.

“We quickly fixed the issue and feed is back to normal. We apologize for any confusion.”

The short-lived update marks the app’s first attempt at a major shake-up since founders Mike Krieger and Kevin Systrom left the Facebook-owned company in September. 

The short-lived trial is also noteworthy as Facebook is, uh, essentially running out of people on Earth to sign up to its service. Instagram has long been touted as a new focus of the company’s growth, and users should probably expect things to change to accomodate that fact.

By the way, Mosseri had this to say about a return to Instagram’s long-gone chronological feed:

Can’t win ’em all.

Source: CNBC
Image: Getty Images / [Photographer name]