In a move seemingly designed to further infuriate influencers who’ve already had one aneurysm this year, Facebook has announced that Instagram will have the words ‘From Facebook‘ added to its name. If you thought your group chat was safe then think again – WhatsApp will be copping the same addition to its name from later this year.
Tech blog The Information were the first to break the story, saying that employees of the various apps had been informed of the coming changes by the social media giant. A representative from Facebook confirmed the news in a statement, saying that “we want to be clearer about the products and services that are part of Facebook.”
Per reports in The Verge, the new names will appear in the respective apps’ login screens and in the Google Play and Apple iOS stores. It’s likely that the words will appear on the splash screen, as they do with the Facebook-owned Oculus, although they will not appear on your device’s home screen, at least not as things stand.
The move has interesting timing, given that Facebook is currently the subject of an antitrust probe by the US Federal Trade Commission, which is examining a possible campaign to “snap up rivals” and head off competitive threats. Facebook acquired Instagram in 2012 and WhatsApp in 2014, and its move to rename both apps is especially interesting in light of the FTC investigation.
Meanwhile, the FTC itself is currently facing a lawsuit from a group known as the Electronic Privacy Information Centre. The FTC recently fined Facebook $5 billion for privacy violations, but EPIC are challenging this, saying that the fine effectively amounts to a slap on the wrist, and absolves Facebook of wrong-doing for its actions in regard to various data security scandals. What a treat for everybody.Image: Getty Images / Chesnot