Facebook is reportedly smashing Instagram’s direct message functionality and Facebook Messenger together, which could make accidentally sliding into your mum’s DMs that much easier.
Bloomberg reports that Facebook is working to consolidate the technology powering Instagram, Messenger, and Whatsapp, in an attempt to foster communication between users on all three apps.
It would be a significant shift. Instagram, which was bought by Facebook back in 2012, has long used its own messaging system to facilitate all manner of meme-sharing and filth. But earlier this year, Facebook founder Mark Zuckerberg signalled his desire to make all of those apps feel, well, a bit more Facebook-y.
Both Instagram and WhatsApp (which was acquired by Facebook in 2014) are slated to bear more obvious Facebook branding in the coming months, a move which could be construed as an attempt to steal some of that good press (Instagram is still kinda bearable! WhatsApp is… useable!) and lavish it on the data-leaking social media juggernaut.
All of this was presaged when the founders of both Instagram and WhatsApp made their departures. The folks behind Instagram reportedly chafed against Facebook’s desire for control, while WhatsApp co-founder Brian Acton has begged users to just delete their bloody accounts.
For what it’s worth, Bloomberg states Instagram’s DM feature will still look the same, but it will definitely be more Zuck-y from here on out.Image: Yui Mok / AP / Stephanie Lecocq / EPA