Uber Eats will begin a trial in Sydney this week, offering a new service which allows users to select an option for pick up instead of the standard delivery.
I know, it seems weird to order food to pick up through an app exclusively designed to bring the food to you, but this option is geared more towards those looking to skip the queues. For example, you could pre-order your morning coffee and pick it up on your way to work, or pre-order lunch so you don’t have to wait around for it to be prepared.
Starting this week, the trial will be available to users in select Sydney areas including the CBD, Inner North, Eastern Suburbs, and Campbelltown. Of course, choosing the option will also save you the delivery fee.
I can’t imagine it’ll become a huge driver of new customers to the app, but it’s certainly a clever way of getting folks to use it more often while supporting local businesses.
“We want to support the sustainable growth of the restaurant industry and make our local communities more economically vibrant places to do business,” Matt Denman, head of operations for Uber Eats ANZ, said. “That’s why we’re launching a new service to help brick and mortar restaurants grow their business while providing consumers with a quick and convenient way to access food on-the-go.”
“Although this is primarily a test and learn opportunity, we look forward to receiving feedback from customers before optimising and expanding further.”
Uber has been experimenting with the pickup service since the beginning of this year in a few cities across the US. Sydney will be the first Australian city to have it trialled. If you’re keen, you can use it at restaurants like XS Espresso, Ze Pickle, and Slide N Shake.