Sweet, gentle No Man’s Sky. You held such promise, such ambition. But upon a rather sloppy release, many players felt let down by the final product. In fact, people were so bummed out by the game, it’s prompted an investigation by the Advertising Standards Agency (ACA) in the UK to determine if the advertising was misleading.
After an unrelenting wave of customer refunds and the active players on Steam dropping below 1,000, the ASA decided it should probably have a gander at why so many gamers were left pissed off by the game. According a Reddit post, a user “received a response” from the NMS marketing agency and further reports have emerged stating that the ASA has confirmed they are investigating NMS’s creators, Hello Games, as well as Valve to see how the game was marketed on the Steam platform.
The companies are being quizzed on a number of features that were either promised by developers or appeared in promotional screenshots or videos but not in the game itself. Such features include:
User interface designShip flying behaviour (in formation; with a ‘wingman’; flying close to the ground)Bahaviour of animals (in herds; destroying scenery; in water; reacting surroundings)Large-scale space combatStructures and buildings as picturedFlowing waterSpeed of galaxy warp/loading timeAiming systemsSize of creaturesBehaviour of ships and sentinelsStructures and buildings as picturedQuality of graphicsReferences to: lack of loading screens, trade convoys between stars, factions vying over territory
If the advertising is deemed to be a big fat lie, the ASA will order it be taken down and not used in the future. Head of Sony, Shuhei Yoshida said that Hello Games founder Sean Murray “didn’t have a PR person helping him” and as such, understands why he’s copping a whole lot of negative flack. Another case of an over-promised game that under-delivered.
Sean Murray is yet to comment on the colossal mess and you kinda gotta feel for the bloke, you could really tell he poured his soul into this game. But then again, lies.
Photo: No Man’s Sky.