In what can only be described as ‘peak 2020 fashion’, shopping app Klarna sent models down a runway wearing nothing but a robe and a QR code.
The scene: Bondi Junction Westfield. The hosts: Nadia Fairfax, Elliot Garnaut and Kellie Hush. The clothes: digital only.
It was officially Australia’s first ever ‘censored runway’. Models walked the dual pink carpets holding QR codes, while guests – socially distanced, ofc – scanned via the Klarna app to ‘reveal’ the outfit.
It might not be the way fashion shows ‘usually’ work, but being able to buy outfits curated by bonafide fashion influencers right there on the runway? RIP my money, quite frankly.
All fashion shows should be this comfy, tbh. Photo: Supplied.
“Klarna is obsessed with making shopping ‘smoooth’,” Klarna’s head of Australia and New Zealand Fran Ereira said in a statement.
“It should be easy, convenient, inspiring and fun. Given this is our first year in Australia, we also want to do our bit to encourage Aussie shoppers to get in and support those businesses that have had a tough
year – and a sector that is critical to our economy.
Klarna, a buy now, pay later (BNPL) service, only launched in Australia in January this year, but according to the company already has around 400,000 users.
Unlike AfterPay (arguably the most well-known BNPL service), Klarna can be used without the brand or store already being integrated on the app. That includes online and in-store purchases, btw.
BNPL services have exploded in recent months, but have also come under scrutiny for the lack of regulation in comparison with other types of loans.
One in five customers customers are missing payments, financial watchdog ASIC found last month, costing Australians more than $43 million dollars in the 2018-19 financial year. (New regulations are coming into effect in October 2021.)
That being said – most Aussies are using BNPL services effectively, ASIC noted. (And if you’re worried about using them, then the government’s Smart Money website has some great tips on not getting into some serious financial difficulty.)
So if you are going to do some red hot Chrissy shopping this year, then Klarna is offering free valet parking at Westfields across the country to anyone who spends $150 or more on the Klarna app. As someone who’s battled the weekend carpark rush on WAY more times than I care to think: hell yeah.