According to the World Health Organisation, between 30% and 40% of road deaths are caused by alcohol. Globally. It doesn’t matter which way you slice it, that’s a colossally fucked up number.
As stupid as drink driving is, individuals who can only be described as gigantic pieces of trash still choose to do it on the reg, putting innocent lives at risk. It’s a tough one to curb completely, but surely we can put a dent in the statistics, particularly around the bevvy-friendly silly season, right?
Well ride sharing lords Uber are partnering with DrinkWise and over 200 licensed venues across NSW and VIC to give it a red-hot go, offering $1 million worth of free rides over December and January.
The freebies will be doled out by brand reps and venue staff across the two states to ensure drunk idiots get home safely.
And if ya live in Canberra, you’ll be able to get $10 off Uber rides if you take the NightRider bus to a designated drop-off zone between 11pm and 2am on Friday and Saturday nights in December. Rad beans.
You are but aye.
“Ridesharing services like Uber are changing the way people think about drinking and driving,” Mike Abbot, Uber’s ANZ head of operations told PEDESTRIAN.TV. “By providing a safe and reliable ride at the push of a button – no matter the time or place – ridesharing is helping make our cities better connected, easier and safer places to get around.”
It’s a great initiative that could stop up to 6 million dickheads from getting behind the wheel after one too many shandies. According to a study be Empirica Research, 80% of respondents said they’d be less likely to drink drive if they had access to a reliable ride at all times.
Friends, let Uber be your reliable ride. Don’t be a flamin’ Galah like the bloke below.
Source: Uber.
Photo: Highway Patrol.
