If you have a really good looking baby they could be the next face of Gap.
Now that the American retail stalwart has entered the Australian market they want a true blue local face to front the campaign – and what better way to find the ideal model than with a nationwide search?
In an inspired marketing campaign in conjunction with publication SHOP4Kids, Gap Australia have launched an open casting call to find little tackers to star in the GapKids and babyGap Summer 2011 campaigns. The only stipulation of entry (via online application) is the baby models need to be either dressed in Gap or holding a copy of SHOP4Kids.
The good news is major fashion children like Thylane Blondeau and “glitzy baby eagle” Eden Wood can’t compete because they aren’t Australian citizens.
You can enter the fruit of your loins here but don’t let it get weird like this:
