We Are Handsome’s “The Matriarch” Campaign Pics

We Are Handsome have launched The Matriarch, the first campaign for the brand’s Spring/Summer 2012-13 collection and have us mentally shooing this chilly weather in favour of summer days and pool parties. As crowd favourites at last month’s MBFWA, the collection features pieces showcased on the runway, including the lion emblazoned swimsuit show-opener, diamond print fifties style bikini and new styles like the ‘Off Shoulder Bodysuit’.

The Matriarch is part one of the brand’s three-part collection and hits stores this July and August. It’ll be a glimmering morsel of warm summery light to get you through the dark depths of winter. True to its name, the collection is strong and feminine, featuring double-lined one pieces and flattering bikinis. Body con dresses and leggings will also be available in the label’s signature digital prints, this time round including diamonds, sunsets and palm trees (as seen on The Voice contestant Prinnie this week). Swoon.

Words by Nikki Brogan


View Photos Via We Are Handsome

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