Look, it’s not my job to tell advertising people how to do their job. Yellow Tail didn’t ask my advice for how to use the 30 seconds of Super Bowl advertising space that I’m sure cost them roughly a bazillion dollars – and for good reason: I don’t work in advertising, that’s not my area of expertise. What I can say is: they made a really fuckin’ weird ad.
Super Bowl advertising time is highly exclusive, and Yellow Tail used this opportunity, as the first wine brand to appear during the game in nearly 40 years, to make half a minute of bizarre kangaroo-based content.
Featuring a man wearing a yellow suit and black shoes combo that would look far more appropriate on that guy you went to high school with who decided he wanted to ‘stand out’ at the formal; a kangaroo inexpertly flipping burgers; and model Ellie Gonsalves, I took the take-home message to be “please, please notice we exist“.
According to the founder of the advertising agency who made it, that is not the case:
“We’re using comedy to show that this wine is really fun to drink – to show that of the 5,000 wine brands in the space, Yellow Tail is the one that’s associated with fun.”
That’s super weird, because I actually associate all wine with fun, because wine is awesome.
Look, clearly they did their job because people are talking about it and here we are sharing it, but at the same time, I’ll leave it to you to try and figure out what leads a company to make a wine ad where the worst-dressed man imaginable euphemistically refers to his dick as a “roo”:
To be honest, it’s hard not to be on board with any ad that further convinces the Yanks that we ride kangaroos to school or whatever. You do you, Yellow Tail.
Source and photo: YouTube.
