WWD reported today that, for the first time since 2008, a 30-second spot will air during Super Bowl XLIX starring Victoria’s Secret Angels and one half of Taylor Swift’s inner sanctum, including Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio and Adriana Lima. Historic, I know.
Whetting your appetite above is a demi-teaser for the February 1st masterpiece that appears to be skewed towards men prone to ‘dropping the ball’ every year around Valentine’s Day – classic men! – or women tricked by the romance industrial complex into thinking they need to buy new lingerie in occasion of one aturday four weeks from now.
For a brand with $4.5 million to spend on ads, this preview of what’s to come sure does look cheap.
Happy Valentine’s Bowl.
