Watch: Antipodium’s Geoffrey J. Finch Talks Sportsgirl, Retail and London Fashion Week

Bespectacled antipode behind aptly-named East London-based design collective Antipodium, designer Geoffrey J. Finch, recently sat down with Pedestrian to talk collaborating with Sportsgirl on their print-laden, festival-ready Field Day collection, which draws from the label’s archives and Finch’s fond memories of Sportsgirl as a fashion oasis of sorts while growing up in Toowoomba all the while maintaining Antipodium’s distinctly East London sensibility. Finch also canvasses the nonchalance typical of Australian style, his design inspirations, the ideal retail experience and hints at some upcoming collaborations and developments (hello, menswear) for Antipodium’s Spring Summer 2012 offering, debuting Monday at Somerset House for London Fashion Week.