Warning, this video is pretty brutal so don’t watch if you’re squeamish.
Actress Keira Knightley in conjunction with UK charity Women’s Aid brings awareness to domestic violence through a graphic advertisement which depicts the actress getting beaten by her partner. The tagline for the ad reads “Isn’t it time someone called cut?” and goes on to reveal that two women die from domestic violence every week.
Knightley said of the rarely discussed social problem “We may not think we know someone who has experienced domestic violence, but this does not mean that it is not happening.” Kudos to her for bringing attention to the issue and organization, the advertisement is certainly hard to forget.
Main Image by: Alberto E. Rodriguez for Getty
