United CEO Has Another Crack At An Apology, Is Heaps Sorry This Time

Here we go again: United‘s CEO has issued a second apology over that whole passenger-dragging incident, after the first one didn’t go down too well and his company’s stock plummeted almost a billion dollars.

Oscar Munoz‘s first attempt merely apologised for having to “re-accommodate” the passengers on the overbooked flight. His subsequent email to United employees yesterday went one step further, blaming the 69-year-old doctor for becoming “disruptive and belligerent”, leading to his forced removal.

(This is fake, but funny as hell all the same.)

Today, however, Munoz is singing a different tune, taking full responsibility for the fact that a bloke was left bleeding from his face thanks to the airline’s fuck-up.

“The truly horrific event that occurred on this flight has elicited many responses from all of us: outrage, anger, disappointment,” he said. “I share all of those sentiment, and one above all: my deepest apologies for what happened. Like you, I continue to be disturbed by what happened on this flight and I deeply apologise to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way.

“I want you to know that we take full responsibility and we will work to make it right.

“It’s never too late to do the right thing. I have committed to our customers and our employees that we are going to fix what’s broken so this never happens again. This will include a thorough review of crew movement, our policies for incentivising volunteers in these situations, how we handle oversold situations and an examination of how we partner with airport authorities and local law enforcement. We’ll communicate the results of our review by April 30th.

“I promise you we will do better.”

I mean, at this point, you couldn’t really be doing worse.

Photo: Kaylyn Davis / Twitter.