For a while there, The Ordinary was our go-to for affordable (like, really affordable) skincare that worked as well if not better than some pricier comparison products. But now, a new brand has launched in Oz – The INKEY List, and they’ve got some phenom reviews around the internet traps.
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Marketing themselves as simple, straight-forward products with high quality ingredients, you can cop everything from precious hyaluronic acid ($12) to squalane ($18) and lactic acid ($18) as well as some weird stuff like hemp moisturiser ($20) which boasts a high level of omega-3 and 6 fatty acids for targeting stressed skin with nourishment. Nice.
Ok, so they’re cheap. But they’re also apparently really goddamn good – scoring rave review after rave review online. For example, their Vitamin C Serum has 838 reviews on Google and still ranks a strong 4/5. That’s pretty impressive.
They’re also a great intro to complex skincare routines, given their products are so affordable but also nailing trending ingredients, like exfoliating acids (AHA, Lactic) and good bacteria-based products (their Multi-Biotic moisturiser claims to build skins immunity and balance the PH levels of your skin).
The brand launched online at Sephora.com.au and in Sephora Australia stores last month, and it’s selling like hotcakes – check it all out here.
