We’ve just about reached capacity for all these 2018 wrap-ups but, before we stop altogether, there’s one last set of findings we think might tickle you.
The Iconic just released their annual Year In Fashion report and between the stats about the best selling items (black and white Old Skool Vans took out the top spot, fyi), our favourite nugget of information is their ‘quirkiest customer searches’.
There’s something about these hilarious queries that just speaks to our very soul.
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My favourites would have to be “off the shoulder shite”, followed closely by “silk shit” – both of which accurately convey that mood when you’re pissed off and start shopping in a futile yet costly attempt to make yourself feel better.
Interestingly, searches ranged significantly in the level of enthusiasm, with “Fucking awesome t-shirt” at one end of the spectrum and “Buy a shirt” at the other. Classic.
In addition to the hella relatable style searches, there was also this truly cooked homeware quest for “Christmas toilet paper”.
For a fashion website, there were also some surprisingly food-centric searches, including “Modern love seafood” and “Chop suey”?
Along with this realist who’s coming to terms with their changing figure: “This is not a food baby” – a shopper after my own heart.
Then there are the people who were either supremely stoned, or had absolutely no idea what The Iconic actually sells, entering these queries:
“Animal eyes” – Um, WHAT?!
“Buy teacup pigs”
“Business analyst insurance”
I can honestly imagine sitting on my couch in the wee hours of the morning, clad in head to toe tracksuit material and smashed off my face, hammering over half these pearlers into the search bar.
I’ve said it once and I’ll say it again: there are few things more dangerous than a drunk online shopper – and these searches prove it.
