We were just hunting for new Summer tees and reading material when PSFK drew our attention to T-Post a project that combines print publishing and apparel in a so-crazy-it-just-might-work way. The world’s first wearable magazine.
Granted, the decline in Magazine advertising dollars has forced publishers to explored some zany revenue stream alternatives. Conde Nast dating service I’m looking at you. But this is one cross-industry project we can endorse wholeheartedly and it’s way better than the first wearable print publication the newspaper Pirate hat.
The crafty Swedes behind T-Post describe the project as “Offbeat news + graphic t-shirt = T-post, the world’s first wearable magazine. Every six weeks, subscribers receive a new t-shirt in the mail. News story on the inside. Artist interpretation on the front. All-around conversation piece.”