Australian fashion force, sass & bide accessories designer and pioneer of the balayage movement, Pip Edwards, is going back to her roots as a high street retail junkie. After working at a General Pants Co. store in her younger years, Edwards has decided to join the team yet again – this time, as Design Director.
“She is a style icon and has played a pivotal part in creating trends in which the youth follows,” said Craig King, CEO of the General Pants Group. “We like to think she is coming home as she started her fashion career working for us as a casual in our Pitt St Mall store and we are excited to have her back in the General Pants family.”
“I live and breathe fashion so I am excited to see what I can develop with the buying teams as well as apply my understanding of the current retail climate and how this translates into ready-to-wear trends for the General Pants young blooded customer,” said Edwards.