Spike Jonze Interviews Opening Ceremony

Spike Jonze interviews Humberto Leon and Carol Lim – the founding duo behind the outrageously successful retail boutique Opening Ceremony. In the perfect melding of creative geeks, Jonze’s Woody Allen-esque stammering interview style combined with the cute/awkward nerdish humility of Leon and Lim – as well as their genuinely inspiring success story – makes for a hell of a lot of awwww moments.

Opening Ceremony started out as a small boutique in New York City’s Chinatown and has since expanded to include a number of stores (including flagships in Tokyo and LA), a private label collection, as well as various collaborative lines.

The interview is as much about friendship as it is about the story of Opening Ceremony: the meeting of two like souls whose remarkable success is the result of a unique friendship – not just the rewards of good taste and hard work. A particularly gold moment is at the end of Part 2 of the interview when Spike takes the emotional manipulation approach to get Carol to cry.

Hugs all ’round.