Cult Brand Spell Is Launching An Ethically Produced Denim Range That’s The Stuff Of 70s Dreams

Spell Denim

Iconic Byron Bay brand Spell are launching a 5-piece limited edition capsule denim range, which like all the brand’s new releases will probably sell out in five seconds flat.

Spell has collabed with Outland Denim for the collection, which warms our hearts since Outland is produced ethically in Cambodia, providing support, training and employment for women who have previously been victims of sex trafficking and exploitation.

Outland is also committed to using less natural resources and chemicals in their facilities, so it’s a natural fit for Spell, with co-founder Lizzy Abegg saying in a statement: “We’ve spent the past three years mapping our supply chain, and denim has been difficult to source ethically – working with Outland… we’ve been introduced to an entirely new standard of supply chain transparency and responsibility.”

Spell Denim
Model Jessica Gomes in the range’s chambray shirt and jeans. Credit: Brydie Mack

The 5-piece range includes wide-leg jeans, a 100% organic cotton Western-inspired chambray shirt, a long skirt, shorts and a playsuit. Every single piece is made from organic cotton, is 100% vegan and is free from harmful chemicals. The pieces are produced using the cleanest materials and methods available, with an emphasis on saving water and energy.

Jessica Gomes in the Spell x Outland playsuit. Credit: Brydie Mack

With stunner Jessica Gomes the face of the capsule collection, it’s all launching tomorrow May 7 at 10am AEST on the Spell website, as well as Outland’s website. Get your hot little hands on all 5 limited-edition pieces before they fly out the door. But if you miss out, don’t stress — both brands have confirmed they will be working together again down the track.

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