Nothing like a star-studded underwear ad to get you going on a cold Thursday arvo, is there? Calvin Klein just unveiled their brand new campaign called #MyTruth featuring a slew of prominent members of young Hollywood including Billie Eilish, Shawn Mendes, Troye Sivan, A$AP Rocky, Bella Hadid, Indya Moore, Chika, Noah Centineo, Kendall Jenner, Yoo Ah-in and Kevin Abstract.
In the campaign video, the stars bop along to Eilish’s hit track ‘Bad Guy’, displaying their various ~talents~ (read: abs) as they vow to “speak my truth”.⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Behold, the glorious video below:
Your pretend boyfriend Shawn Mendes, who appears to wear the least of the lot, also uploaded a separate series of photos from the shoot.
In the caption, he thanks the premium underwear brand for partnering with him. And we, too, are extremely grateful.
What they mean by #MyTruth? We do not know…
… Nor care.