Some people are just over-achievers, don’t you think? Not content with being the GOAT in the tennis world, plus pushing out a fresh baby last year and scoring an invite to the Royal Wedding, Serena Williams decided to spend the beginning of 2018 winning her first Grand Slam match – and launching her own fashion label. As you bloody do.
Titled ‘Serena‘, it’s been in the making for decades for the ridiculously talented tennis star – she actually told the world on Instagram that she eased her way into tennis in order to attend fashion school.
They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves–tennis and fashion–and had to find a way to make them coexist. After 15 years of false starts, and people in fashion telling me "no," it only only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream. Today, I am proud to launch @serena , my own online shop. Never stop believing in yourself, you're worth it. #BeSeenBeHeard
Serena is all athleisure, all the time – understandably given Serena Williams’ lifestyle. Oh, and the fact that we literally cannot STOP with the fitness gear as fashion thing, can we.
There’s only a capsule collection on site currently, but it looks set up for that to expand. Here are some hero pieces.
Yes – the label ships to Australia with flat rate international shipping on offer – but if you’re keen I’d get in quick, sizes are already selling out. Check out the full range here.Image: Instagram / @serenawilliams