It’s dark, it’s bold, and it’s extremely different for Dior.
It also happens to mark the first time Dior has ever used a black woman as a face of one of their campaigns.
Dior has always ignored calls for racial diversity in fashion week, and used white models in campaigns and on their runways. So Raf Simons, the Dior creative director, deciding to use Rihanna for a campaign is a (albeit very late) step in the right direction for the fashion house.
RiRi commented on the milestone decision in an interview with MTV in March:
“It feels fantastic. It is such a big deal for me, for my culture, for a lot of young girls of any colour. I think, to be acknowledged by Dior is just, it means a lot as a woman to feel beautiful, and elegant, and timeless.”
Images: Steven Klein for Dior, via Daily Mail