Only a few weeks ago we wrote about ex-Bachelor winner (and ex of Sam Frost) Sasha Mielczarek starting a fitness blog.
At the time, we really couldn’t believe the scenes, and we asked the question:
IS IT POSSIBLE TO APPEAR ON THE BACHELOR AND NOT BECOME A FITNESS ENTREPRENEUR?!
We knew the answer before we asked the question. But we asked it anyway. It’s not possible.
This has been confirmed today by the announcement that cool-banana-turned-human-man, Richie Strahan, has announced he’s co-directing (what does that mean? Not sure at this point) a men’s activewear label.
Strahan has hoped aboard WPN. (pronounced ‘weapon’), which calls itself “one of Australia’s leading men’s activewear brands.” With headquarters in his hometown of Perth, Strahan has previously been involved in some side projects with WPN. and has come on as co-director to complement his plans to focus on his fitness career.
“WPN. has created a brand which produces fully transitional high-quality activewear that can be taken from the gym to the street [and] prides itself on being the true transitional Activewear for men, by fusing high-level craftsmanship with on-point urban design and the most technically advanced materials on the market,” a brand statement reads.
As easy as it is to automatically discount Bananie’s efforts as just another Bachie contestant with a one way ticket on the gravy train, his heart is in the right place (as always, god bless) and part of the profits will go to the Black Dog Institute to help support men’s mental health.
“Men’s mental health is a cause that we are extremely passionate about. Knowing how important it is to keep a healthy mind and body; our mission is to help raise awareness and reduce the rate of men’s suicide in Australia and the world,” the website’s mission statement reads.“We aim to do this through education, fitness and health tips, events, but perhaps most importantly through donating part of the profits from every sale towards a charity that is helping raise awareness and reduce the rate of suicide in men.”
The brand is stocked across Australia and ships internationally to the US, Europe, South East Asia and South America. The product don’t come cheap, though; a tee will set you back $74.95.
Photo: Supplied.
