Australian label MINKPINK is going global, launching its summery festival garb and effortlessly cool streetwear in the US with help from a principally Australian team of talent. The 2013 Global Campaign features a triumvirate of gorgeous girls, Montana Cox, Rachel Rutt and Zippora Seven, who make loitering in fields and playing stacks on in a bitumen alleyway look like a fun way to wile away the hours in suburbia.
MINKPINK officially launched into US department store Nordstrom in late Feb 2013, and the youthful laidback campaign images – shot by Sydney fashion photographer Elvis Di Fazio and styled by regular Yen mag’s fashion editor/stylist Pip Vassett – shows you can take the label out of Australia but you can’t take the Australian out of the label.
Check the full campaign shoot below, and with a price range from $30 – $160 you can actually afford to have this much fun. For stockists visit the MINKPINK website.