Montana Cox, Rachel Rutt And Zippy Seven Launch MinkPink Global


Australian label MINKPINK is going global, launching its summery festival garb and effortlessly cool streetwear in the US with help from a principally Australian team of talent. The 2013 Global Campaign features a triumvirate of gorgeous girls, Montana Cox, Rachel Rutt and Zippora Seven, who make loitering in fields and playing stacks on in a bitumen alleyway look like a fun way to wile away the hours in suburbia.

MINKPINK officially launched into US department store Nordstrom in late Feb 2013, and the youthful laidback campaign images – shot by Sydney fashion photographer Elvis Di Fazio and styled by regular Yen mag’s fashion editor/stylist Pip Vassett – shows you can take the label out of Australia but you can’t take the Australian out of the label.

Check the full campaign shoot below, and with a price range from $30 – $160 you can actually afford to have this much fun. For stockists visit the MINKPINK website.

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