Cinemas have flat-out started banning customers from rocking up in suits to watch Minions: The Rise of Gru following a viral TikTok trend that's caused quite a ruckus.
ICYMI: Groups of well-dressed lads in suits are getting together to see the hottest flick of the season — Minions: The Rise of Gru. Aside from the fact that this is hilarious and ridiculous in equal portions, we gotta ask: how on earth did this come about?
If you've spent any amount of time on TikTok this past week or so you may have gazed upon one of these viral AF vids.
The formula is pretty standard. A bunch of dudes dressed in suits walk into the cinema and purchase a boat-load of tickets to Minions: The Rise of Gru.
Once inside the cinema they either cheer loudly at the screen or sit with their hands together but with only their fingers touching (think Mr Burns saying "excellent").
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While it's a v. entertaining spectacle to observe on TikTok, can ya just bloody imagine how annoying it would be to find yourself in a cinema with these blokes?
Well, according to a cinema manager in the UK, they've had to issue a shocking amount of refunds 'cos heaps of pissed off patrons have left early, demanding their money back.
The cinema manager claimed they had to give AUD$2,288 in refunds in just one day.
"I had to refund all of the tickets in that theatre because of kids shouting and mimicking the Minions while the film was playing," the manager told the Daily Mail.
"It was a group of about eight kids."
One woman told the site she "walked out after an hour and got a refund", adding: "Pretty much the whole rear half of the cinema was full of teenagers screaming, shouting, chanting and yelling throughout the entire thing."
Another customer added: "Absolute idiots ruined the movie for my two kids. They were upset by all the noise."
So how do they plan to combat this nonsense? By banning anyone who rocks up in a suit.
"Now, when we see any kids coming in to see the film dressed up we give them a warning," the manager said.
The publication added that a different cinema has hung up a sign that reads: "Due to recent disturbances following the #Gentleminions trend, any group of guests in formal attire will be refused entry for showings of Minions: The Rise Of Gru."
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The most likely precedent for this behaviour involves the recent cinema release Morbius starring Jared Leto and its subsequent memification.
After it was released in cinema, Morbius became a bit of a gag on social media.
The joke phrase "it's morbin' time" was repeatedly referenced on Twitter despite not being a line in the actual film.
Flash forward to the release of Minions: The Rise of Gru and the internet has embraced the film with similar meme-driven energy to that of Morbius.
However, there is one key difference — in addition to memeing the crap out of it, people are actually BUYING tickets to Minions.
In this day and age it's nearly impossible to predict what will and won't become a meme.
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However in my humble opinion, those little yellow boys are fresh AF and the theme song for Minions: The Rise of Gru (the one featured in all the TikToks) fkn slaps.
Long live king Gru and his lil' army of minions.
