After the recent drop of shit-hot clothing from Victoria Bitter, the team at just-as-good-if-not-better beer, Melbourne Bitter have launched a short run of threads just in time for the beer-drinking season – summer, babey.
Truly, after I saw the VB gear I immediately said to my workmates that I wanted Melbourne Bitter to do clothing too, because I’d drape my idiot body in that shit as soon as humanly possible.
The iconic froth (and my preferred Victorian-based brew) has teamed up with local Melbourne clothing label Mr Simple to sling the very good-looking range, which absolutely includes a matching short-sleeved button-up and shorts combo. It’s like a summer party suit, covered in the evolution of the beer’s labels over the years.
Leaning into the rich, hoppy history of one of Australia‘s quiet-achieving beers that my Dad exclusively drank for most of my childhood, the team came up with two gorgeous shirts and a very fetching/busy collared shirt and shorts which you’re probably not meant to wear together but I really want to anyway.
You’ll be able to grab yourself some of this prized merch from Mr Simple’s three stores in Melbs – Smith St, Chapel St, and Fitzroy – and let me tell you, I am bloody FILTHY that I’m in Sydney at the moment and cannot get my ass there to get myself one of everything.
Anyway, to celebrate the launch, the precious golden drop and the very handy Mr Simple team are throwing a big ol‘ party at The Standard in Fitzroy on November 15 with heaps of giveaways of ice cold tinnies and clothing, while you can nod along to local band Eaten By Dogs kinda earnestly but not too excitedly that you stop looking like a cool inner north type.
Don’t mind me, I’ll be sitting up here in Sydney in a grump. It’s fine. I’m fine. I’m just bitter with Melbourne right now.