LVMH, the huge conglomerate that holds luxe brands like Louis Vuitton, Christian Dior, Fenty Beauty, and Givenchy, has begun production of hand sanitiser to meet the demands of anti-viral products across France.
As per the BBC, the company’s cosmetics and perfume production lines has begun production of large quantities of hydroalcholic gel, and is planning to distribute it free of charge to health authorities.
The company, which has its headquarters based in Paris, released a statement about the production of personal sanitiser, confirming it would continue production for “as long as necessary.” Forbes reports that in its first week of production, the pivoted cosmetics lines are hoping to produce up to 12 tonnes of the stuff.
“Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” the statement read.
“LVMH will continue to honour this commitment for as long as necessary, in connection with the French health authorities.”
Though this is all very nice and well and good from the luxe beauty and fashion brand, I do wonder how this stuff is going to be packaged. Are we gonna see some little bottles of hand sani printed with the iconic Louis Vuitton or Dior logos? Please, let that happen.
Artist Donald Robertson has provided some artistic ideas, if you’re interested LVMH.
Image: Getty Images / Flavia Morlachetti