Louis Vuitton have enlisted Goblin King David Bowie to star in Romain Gavras‘ latest, very earnest fashion film alongside working mom Arizona Muse, L’Invitation au Voyage – an elaborate high fashion Venetian masquerade ball parody of the ‘As The World Falls Down’ scene from Labyrinth set to a stripped down harpsichord rendition of The Next Day cut ‘I’d Rather Be High’.

Not sure if high, intentional parody or totally oblivious marketing exercise? The director’s cut and making of videos are also below.

via Louis Vuitton