These days fashion marketing has become really next level. It used to be about catalogues and the occasional runway show; now it’s all about multi-media platforms and words like ‘integrated’.

One Teaspoon are introducing their Summer 2011-12 collection as an interactive online zine called “ONE” combining editorial photography, design and prose. One Teaspoon have given Pedestrian an exclusive first look at “ONE” which features gorgeous Queensland model Lisa Seiffert shot by Monster Children founding partner, Editor and Senior Photographer Chris Searl.

You can check out the full 89-page issue HERE.