Kylie Jenner Denies Sending Cease & Desist Letter To QLD Business Over ‘Rise & Shine’ Merch

This is why we can’t have nice things.

Since ‘rise and shine’s speedy welcoming into everyday public discourse following Kylie Jenner‘s vocal prowess, a swarm of rumours have surrounded Kylie and her ownership of the term ever since.

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First there was Ms Rise’N’Shine‘s trademark application, then an apparent challenge of said application and, finally, Cased Clothing, a small business in Queensland, claiming that Kylie’s lawyers had been in touch in an attempt to stop them from selling their own “rise and shine” tees. All over three melodically haunting words – joisus.

Well, King Kylie has now come forward refuting this rumour involving the Queensland business, stating that it’s “lies, lies lies”.

Kylie then took to her own Twitter to deny the presence of any ‘rise and shine’ cease and desist letters. She also urged us to not be so damn gullible.

“I had a lot of fun with it,” she added, “and I have laughed so hard seeing everyone’s memes since the video came out a few weeks ago..”

To confirm, though:

Maybe it’s time to follow the phrase’s mantra, and rise’n’shine into a new day filled with clear skin, improved grades and thriving crops. It’s what Stormi would want.

Kylie, as the entrepreneurial queen she is, released hoodies with now-infamous slogan on the sleeves. They’ve since sold out, much to my dismay.