This is why we can’t have nice things.
Since ‘rise and shine’s speedy welcoming into everyday public discourse following Kylie Jenner‘s vocal prowess, a swarm of rumours have surrounded Kylie and her ownership of the term ever since.
[jwplayer KuvqrAX2]
First there was Ms Rise’N’Shine‘s trademark application, then an apparent challenge of said application and, finally, Cased Clothing, a small business in Queensland, claiming that Kylie’s lawyers had been in touch in an attempt to stop them from selling their own “rise and shine” tees. All over three melodically haunting words – joisus.
Well, King Kylie has now come forward refuting this rumour involving the Queensland business, stating that it’s “lies, lies lies”.
Lies lies lies. Never did this. Wow
— Kylie Jenner (@KylieJenner) November 10, 2019
Kylie then took to her own Twitter to deny the presence of any ‘rise and shine’ cease and desist letters. She also urged us to not be so damn gullible.
“I had a lot of fun with it,” she added, “and I have laughed so hard seeing everyone’s memes since the video came out a few weeks ago..”
guys, please don’t believe everything you read. I have not sent any Rise and Shine cease and desist letters. 🤦🏻♀️ Rise and Shine was an unexpected moment.. I had a lot of fun with it, and I have laughed so hard seeing everyone’s memes since the video came out a few weeks ago..
— Kylie Jenner (@KylieJenner) November 10, 2019
To confirm, though:
there are no law suits, no cease and desist letters. Happy Sunday
— Kylie Jenner (@KylieJenner) November 10, 2019
Maybe it’s time to follow the phrase’s mantra, and rise’n’shine into a new day filled with clear skin, improved grades and thriving crops. It’s what Stormi would want.
Kylie, as the entrepreneurial queen she is, released hoodies with now-infamous slogan on the sleeves. They’ve since sold out, much to my dismay.
