The footwear turf wars have officially begun, people – a week after Kanye West categorically denied it would ever happen – Kylie Jenner has gone and inked a US$1 million deal with Puma.
The 18-year-old will front the sportswear brand’s S/S 16 campaign, going against Yeezy’s proclamation that she’d “never be a Kylie Puma anything” ‘cos she’s totally dedicated to his Adidas x Yeezy collection.
Confirmation came direct from Adam Petrick, Global Director of Brand and Marketing for Puma, who said in a statement:
“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”
Wait… wait, what was that Kanye?
Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!
— KANYE WEST (@kanyewest) February 9, 2016
1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!!!
— KANYE WEST (@kanyewest) February 9, 2016
Source: Just Jared.
Photo: Twitter.
