The footwear turf wars have officially begun, people – a week after Kanye West categorically denied it would ever happen – Kylie Jenner has gone and inked a US$1 million deal with Puma.

The 18-year-old will front the sportswear brand’s S/S 16 campaign, going against Yeezy’s proclamation that she’d “never be a Kylie Puma anything” ‘cos she’s totally dedicated to his Adidas x Yeezy collection.

Kylie Jenner Defects From ‘Team Yeezy’, Inks $1M Campaign With Puma

Confirmation came direct from Adam Petrick, Global Director of Brand and Marketing for Puma, who said in a statement:

“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”

Wait… wait, what was that Kanye?

Kylie Jenner Defects From ‘Team Yeezy’, Inks $1M Campaign With Puma

Source: Just Jared.

Photo: Twitter.