Kstalwart denim and kstreet wear label Ksubi – whose very mention warrants the addition of unnecessary consonants to every third word – has been bailed out for a ksecond time through the backing of LA-based private investment firm Breakwater Investment Management, LLC., who yesterday kstepped in to prolong the future of the beleaguered label and its Bleach Group kstablemate, Insight.
According to Ragtrader, both labels will now be relocating their core business operations from Rosebery to the States, where existing designers, creative staff and management will be merged with exciting new fixtures “to expand the reach of these brands globally, as well as to identify strategic alternatives for the future of these brands in the Australian market. We are focusing on Europe and North America as core markets for strengthening these labels, while Australia will continue to remain the labels’ vibrant founding location. We fully intend to realise the immense global potential of these important brands,” Breakwater said in a statement.
Breakwater have also confirmed that they’re in discussion with “a world-class premium denim and fashion brand management team” to take both labels under their business wing to teach them how to manage their respective supply, marketing, and sale and distribution infrastructures. Regarding the future of Ksubi’s bricks and mortar stores, it’s understood that a new local partner will be required to take over the operation of existing retail locations. In the interim, Ksubi will continue to operate locally online and globally through their pre-existing distributors.
A fetching pair of lobster red jeans are currently 50% off.
via Ragtrader
Photo: Don Arnold via Getty
