KMS California Invites You To Star In The Real Project


Are you truly fabulous and should be celebrated just for being you? Hair care brand KMS California believes that true style comes when you embrace your authentic self and, to celebrate how wonderful individuality is, they’ve launched The Real Project, giving you the chance to star in their next tv campaign… just by being yourself.

All you need to do is upload a video of yourself answering the question: “who are you?”. The 15 most popular videos (voted by users) will be used in the next KMS California tv campaign. Plus, for people who love free product (i.e. everyone), the first 100 entrants will receive a KMS California Gift Packs worth over $100.

To enter your fine self head to: and learn a little more in the clip below…