As previously noted when we covered its beguiling print campaign, seasonal thrower of shade with inventive campaign ideas Karen Walker has partnered with the United Nations’ ITC Ethical Fashion Initiative to produce a stunning series of special eyewear pouches received upon purchase of any item from her summer 2014 eyewear range, Visible, handcrafted with love by a small but dedicated community of Kenyan artisans.
The campaign, naturally, starred the machinists, cutters, tailors, production managers and bead workers who combined to produce each pouch and they combine again to star in the initiative’s accompanying video campaign, directed by Derek Henderson. Lovely.
Vision is available to purchase February 3rd.
