J-Lo’s Engagement Boosted The Sales Of Her Spell Skirt By A Whopping 950%

Unless your engagement comes as a complete and utter surprise, it’s highly likely you consider the outfit you’ll be wearing in all those Instagram pics you’ll be flooding the feed with. Nothing wrong with that – and my theory is that JLO agrees, because she looked bloody GORGEOUS at her engagement to Alex Rodriguez, in pics she just uploaded today.

[jwplayer 4FeQmkjm]

Alex & JLO’s beach engagement happened last week, but the superstar only uploaded pics of the event today.

https://www.instagram.com/p/Bu6i-pfAE43/

Keen on her cute dress? It’s actually a two-piece set from Spell & The Gypsy Collective – yep, the Aussie label that’s gone global thanks to celebs like Elsa Pataky and Miley Cyrus repping their threads. Here’s the exact items, BTW.

Spell Seashell Organic Top, $TBC and Organic Ruched Skirt, $189

The top is unfortunately sold out, but you can apply to be notified of a re-stock. The skirt is still on sale but the sizes are running out super quick, so get in now if you want it.

Spell told PEDESTRIAN.TV that sales on the items increased 950%, and they’re naturally super happy.

We were so humbled to wake up to see the beautiful JLO posting her engagement story to her Instagram feed – wearing our Seashell Organic Tie Top and Ruched Skirt! We love JLO and are very happy for her and Alex. We were made aware by a Miami stockist that she purchased the set recently, and were flattered.

We are thrilled to see one of our beautiful sustainable fibre pieces been worn by a celebrity as incredible as her.
We posted the images to our Instagram this morning and the post is going wild with almost 15,000 likes in 3 hours! We have had a 950% increase on sales on the top and skirt after JLO posted these items – the top is sold out on the Australian website, and we have seen an increase of over 200% in website traffic across both the Australian and American websites since yesterday.

Hell yeah for Aussie brands getting celeb coverage! As a personal huge fan of Spell, I am stoked for ’em.

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