Body positivity campaigner and The Good Place star Jameela Jamil has condemned KKW Beauty’s whole-body foundation, saying she would rather live with skin imperfections then cover herself head-to-toe in makeup.
However, her criticism has sparked other discussions about the role of makeup in terms of self-image.
Taking to Twitter this morning, Jamil commented on a new video shared by Kim Kardashian West‘s beauty brand, which showcases products from the Body Collection being applied to areas on the arms, legs, thighs, and chests.
“Hard pass,” Jamil commented.
“God damn the work to take it all off before bed so it doesn’t destroy your sheets… I’d rather just make peace with my million stretch marks and eczema.”
Hard pass. God damn the work to take it all off before bed so it doesn’t destroy your sheets… I’d rather just make peace with my million stretch marks and eczema. Taking off my mascara is enough of a pain in the arse. Save money and time and give yourself a damn break. ❤️ https://t.co/gGrbiZfH2K
— Jameela Jamil ???? (@jameelajamil) June 24, 2019
Jamil’s statement mirrors other sentiments she has previously directed at Kardashian West and the broader Kardashian family, who she claims project unrealistic beauty standards to impressionable fans through social media posts and sponsored content.
But other Twitter users say criticism of the products, including a “Skin Perfecting Body Foundation” designed to “blur imperfections”, is largely unfounded. Commenters have pointed to Kim Kardashian herself, who took to Instagram last week to demonstrate how the product looks on a psoriasis-effected area of her leg and her own perceptions of the condition.
“I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup,” Kardashian said on the post.
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I’m so excited for you guys to try my new @kkwbeauty Body Collection. It consists of 3 different products (body make up, a liquid body shimmer and a loose shimmer powder). I use them all separately and sometimes all together depending on the look I am going for. This one shown above is the body Make Up. This is what I use most often. I don’t always like my legs to have shimmer on them. I use this when I want to enhance my skin tone or cover my psoriasis. I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup. My formula is so creamy and buildable and has a smooth satin finish. It builds easily for a more full coverage if needed. It launches 06.21.19 at 12pm pst at kkwbeauty.com #kkwbeauty. Stay tuned for some videos showing how i use it all.
Others Twitter users have stated it’s entirely up to the individual how they present their natural skin to the world, if at all, with the implication that judging people for their decisions to wear makeup is equivalent to judging them when they wear none whatsoever.
Jamil’s comments come after considerable discussion in the online makeup community.
On an earlier Reddit thread discussing the product line, one user said they live with a health condition which leaves them with significant bruising across their body, resulting in people making harmful assumptions about their partner.
“I’m not going to rush out and buy this Kardashian priced product,” they wrote, “but that doesn’t mean we shouldn’t celebrate that someone mainstream is coming out with products for people like me, and for all the others that are afraid to leave the house because of what their skin looks like.”
Another commenter added they are self-conscious of a scar on their leg, and the new line “looks like it could be a huge game changer for me.”Image: @kimkardashian / Twitter