Introducing the Miss Shop Blogger Project

Pedestrian has teamed up with Myer’s Miss Shop department to launch the most expansive fashion blogger collaboration ever undertaken in Australia.

Welcome to the Miss Shop Blogger Project.

15 of Pedestrian’s favourite fashion bloggers have come together to showcase the Miss Shop Autumn/Winter 2012 collection.

In just a couple of weeks the project has seen us revisit childhood memories at Old Sydney Town, dress up an intern as Elvis and become acquainted with a Pug called Booger.

Bloggers including Alexandra Spencer (4th & Bleeker) Zanita Morgan (Zanita Zanita) and Mandy Shadforth (Oracle Fox) have been shot by our hand-selected snappers Akila Berjaoui, Elvis Di Fazio, Nirrimi Firebrace and Thom Kerr.

Each of the 15 bloggers will have a series of 3 photographs released showcasing them in one of the key Miss Shop Autumn Winter 2012 trends. Every look will be showcased across Pedestrian and is shoppable from the Miss Shop department.

To launch the project we have the inimitable Nicole Warne from Gary Pepper Vintage being shot by Thom Kerr and styled by Chris Leger. Part of our Sixties Pop series shot on location at the Marco Polo Inn. Nicole’s long black locks were transformed by Sina Velke with Rachel Brook on make-up duties

Keep checking out the Miss Shop Blogger Project site for all the updates of upcoming shoots, behind-the-scenes videos and styling tips as they’re released across March.

Check out the Miss Shop Blogger Project site for all the product info and styling details. While you’re here why not peak behind the scenes with Nicole.

The music for the Miss Shop Blogger Project is supplied by Dune Rats from their “Social Atoms” and “Sexy Beach” EPs