The Iconic Is Doing Another Ridiculous 30% Off Sale For Its 9th B-Day So Clear Your Wish List

the iconic sale

Who doesn’t love a good birthday sale? The Iconic is doing a ridiculous 30% off for its ninth birthday, with brands like Assembly Label, Dazie, Nike, Birkenstock, Tommy Hilfiger, Levi’s, Superga, By Charlotte and more all coming in with some red hot discounts.

The sale kicks off today and lasts a full 10 days, so you don’t even have to spend hours tonight scrolling in a panicked state about finding *everything* you need. (Unless of course, your item is low in stock, in which case, WHAT ARE YOU WAITING FOR?)

I don’t know about you, but I’ve been living in the same small rotation of stretchy pants, t-shirts and jumpers since the start of the lockdown. Don’t get me wrong! It’s a WFH vibe, but now that the weather is heating up and socialising is becoming a ~thing~, it might be time to put down the trackie dacks.

Here’s a few ideas if you’re looking for some inspo:

By Charlotte Luminous Gold Hoop Earrings ($129)
Levi’s 501 Jeans ($14.9.95)
Dazie Keep It Up Sweat Pants ($69.99)
R.M. Williams Leather Duffle Bag ($560)
August The Label Florence Roma Jumpsuit ($199)
Polo Ralph Lauren Cotton Oxford Sport Shirt ($159)
Assembly Label Tala Canvas Pants ($120)
Peppy Co Ultimate Pack ($329)
Tommy Hilfiger Decker Watch ($319)
Women’s Arizona Smooth Leather Birkenstocks ($164)

Did you know that Birkenstocks are one of the most popular item *ever* to be sold on The Iconic? It makes sense: truly normcore did us all a solid orthopaedic favour.

The Iconic released its nine most popular items over the last nine years, and the humble Birkenstock came in at number three. Second place went to these Vans Old School sneakers, and first place was the white and black Adidas Original Superstar kicks.

Some of the brands you can nab a 30% discount on include:

  • Adidas
  • Alias Mae
  • Alice McCall
  • All About Eve
  • Assembly Label
  • Auguste the Label
  • Bec + Bridge
  • Ben Sherman
  • Billini
  • Birkenstock
  • By Charlotte
  • C&M Camilla and Marc
  • C/MEO Collective
  • Converse
  • Cotton On
  • Dazie
  • Dickies
  • Double Oak Mills
  • Ena Pelly
  • Faithful the Brand
  • Hansen & Gretel
  • Jac + Jack
  • James | Smith
  • Jeffrey Campbell
  • Keepsake the Label
  • Lacoste
  • Levi’s
  • Lulu & Rose
  • Mara & Mine
  • Marc Jacobs
  • Missguided
  • Nana Judy
  • Neuw
  • Nike
  • Nobody Demin
  • Nude Jeans
  • P.E Nation
  • Polo Ralph Lauren
  • Puma
  • R.M. Williams
  • Ray-Ban
  • Reliquia Jewellery
  • Rolla’s
  • Shevoke
  • Staple Superior
  • Steve Madden
  • Superga
  • The People Vs.
  • TNF
  • Tommy Hilfiger
  • Topshop
  • Windsor Smith
  • Vans

Get to it.

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