How To Sell Uggs In America

Ugg Boots are an Australian staple that we can’t seem expunge from our diet any more than we can the tacky girls who wear them to the movies and when walking around Westfield. Like many Australian goods (Vegemite, Julia Gillard), they’re notoriously difficult to market overseas, which is why Ugg Australia turned them into a multi-purpose boot and then got a quarterback to run around New York City in them.

This one minute ad spot focuses on a whole lot of footwear that don’t look like the things you wear on a rainy night in being thrashed against pavement, stairs, dirt and God knows what else by American football star Tom Brady, who has the acting range of the piece of wood he throws for his dog to fetch. Apparently Uggs make shoes as well as sheepskin boots (who knew?) and they’re all-purpose vehicles that can survive this nausea-inducing camera work. Extra points to Mos Def, who doesn’t even show his face in the commercial but already has more presence via the soundtrack than the star himself.

Dolly’s genetically engineered twin is going to be rolling her grave.

via The Hairpin.

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