H&M are the obvious ‘kings and queens of thecollab’, and they’ve just announced the fashion house that they’re working with in 2016: 

H&M’s 2016 Designer Collab Will Be With The Masters Of OTT, Kenzo  KENZO! H&M’s 2016 Designer Collab Will Be With The Masters Of OTT, Kenzo

The maximalist creative direction duo Humberto Leon and Carol Lim said that they don’t really get nervous anymore because they know their strengths and weaknesses as a team, but they’re excited for bringing a collection to H&M’s customer base.

The pair said this:

“We like to make sure each piece [in the collection] has its own value and feels special, but at the same time that the collection as a whole feels really united. 

That means people should be as excited to own a t-shirt as they are to own a dress. 

Each piece should feel deliberate.”

The reasoning for the partnership is pretty simple – Kenzo’s exuberance and overwhelming quirkiness fits well with a high street retailer, and H&M wanted to mix up their collab game after the rush of metallic beading that was the intense (and expenno) Balmain x H&M collab last year.

H&M creative advisor Ann-Sofie Johansson said this about Leon & Lim: 

“We can’t wait to share with everyone the world of Kenzo x H&M with all of its creativity, fun and love of fashion.”

The collection will be available in store and online worldwide, and will be a mix of mens and women’s clothing, plus accessories. 

Kenzo x H&M will be hitting stores on November 3 this year.

Source: H&M