Collaborative Swedish clothing retail behemoths H&M are set to launch their inaugural Australian flagship store sometime early next year in the iconic retail husk of the GPO building in Melbourne in a boutique-crippling retail utopia estimated to be around 5,000 square meters in size over three distinct levels of pragmatic Swedish design, unknowable product choice and peerless affordability, but that’s not all they’re planning.
To celebrate the Australian launch, the reason jobless European university students look so good has today announced an “Australia Exclusive” capsule collection, informed by the whims of global fashion trends but distilled through the prism of “the Australian lifestyle”, will be available exclusively for purchase upon the store’s as-yet-unspecified launch date.
The Australian-exclusive range features limited pieces of apparel and accessories for both men and women,.
“We are excited our first Australian store will be at such a landmark location as the GPO,” said Hans Andersson, Country Manager for H&M Australia. “We are looking forward to opening our doors to the Australian customers and offering them the H&M shopping experience with fashion and quality at the best price. It will be a unique retail experience and we hope they will enjoy our full concept assortment.”.
Australia’s first ever H&M store will be a full “concept” flagship meaning it will stock apparel, underwear and accessories for Men, Women, Kids and Baby as well as H&M’s home concept range including towels, bedding, curtains and other domestic goods. H&M is the world’s second largest clothing retail group and has collaborated previously with the likes of Versace, Stella McCartney, Roberto Cavalli, Commes Des Garçons, Matthew Williamson, Sonia Rykiel, Jimmy Choo and Lanvin.