Calvin Klein undies do it for most people. Is it the iconic, bold branding that surfaces above the pants like a majestic group of chic pubes? Maybe.
But it’s likely their approach to advertising. As I’m sure you’re aware, the shots are always hot as fuck, forever cementing CK undies as the sexiest, coolest intimates one could ever have the pleasure get you private parts into.
You also have a good idea of what you’re going to get every time with their underwear campaigns and look, it’s comforting to know that when one campaign ft. a half-naked celebrity who looks like they wanna give you a crack in a black-and-white filter closes, another one opens. And that’s the familiarity I need in my life tbh.
Below (in no particular order other than chronological, please don’t hurt me) are the most iconic CK underwear campaigns that’ve been released, like ever.
RANDO MÉNAGE À TROIS, 1985
Three’s not a crowd.
MARK WAHLBERG / MARKY MARK, 1992
Something about this shot really grabbed me.
MARKY MARK + KATE MOSS, 1992
Kate Moss was just 17 in this shoot. CONTROVERSIAL MUCH?
CHRISTY THURLINGTON, 1995
Respect for the OGs.
KELLAN LUTZ, 2010
Lutz to take in here. (Side note: Someone told me they jacked off to this ad, so there’s that.)
LARA STONE, 2011
Can you see it? Can you? The subliminal F-U-C-K written across this? (Hint: The stool is the “F”.)
JUSTIN BIEBER, 2015
Then I saw his digitally enhanced peen, now I’m a Belieber.
ZOË KRAVTIZ, 2016
Life in the fast lane.
ABBEY LEE KERSHAW, 2016
SAME.
Alright. Where’s the closest cold shower? No one should feel this hot and bothered at work.
