Aussie Sephora Now Stocks Iconic US Beauty Brand Fresh, Wallets Scream In Fear

Of all the US brands that weren’t in stock at Sephora Australia when they launched, Fresh was one of the ones we were really devo about.

The iconic beauty brand is renowned for their amazing skincare products and tinted lip balms, which have a cult following globally.

Founded in 1991, the brand has become famous for their innovation, like their Brown Sugar Body Polish – the first sugar scrub to market – and their soy-based facial products, which have maintained their popularity since their inception in 1999.

Now, you can finally get their stuff at Sephora Australia. Yep, the brand’s here on Aussie shores as of today.

A selection is currently listed on Sephora Australia’s website, with products also heading in store on the 28th March.

My wallet is personally screaming at me to not purchase anything because I am broke and also eating a plain cheese toastie for lunch, but my heart is saying DO WHAT FEELS GOOD. And what feels good is buying a shitload of Fresh.