Initial looks from Alexander McQueen’s much hyped collaboration with Target have emerged and to be honest they are pretty underwhelming…
Maybe it’s because I’m using the work under his eponymous label as a yardstick (which is unfair) but silk screened t-shirts and spandex blended denim is pretty standard sartorial fare. Modeled by The Duke Spirit’s Leila Moss, the collection stays true to it’s self described rock and roll aesthetic but fails to offer fasionistas anything they haven’t seen before and next to Christian Louboutin heels, looks pretty cheap as well.
Slated for a limited March release across 250 stores “McQ Alexander McQueen for Target” as the collaboration is officially known appealed to McQueen for its populist reach: ‘Apart from the East and West Coasts, my company doesn’t have any visibility in the U.S.,’ McQueen said. ‘I always liked the idea of people in the Midwest wearing my clothes. The idea of this upstart from London going where people haven’t heard of me, I think that was interesting to me. I think it’s quite adventurous of Target.’
No stranger to collaborative projects (he has previously worked with Puma and Samsonite), McQueen remains adamant that the venture is as creative as it is commercial: ‘It’s more about the music scene and fashion scene in the East End area, where I live…it’s a feeling about the time we’re living in. If you start to give the whole of America that sense of where I’m from, the underground music scene, it’s not so much about a logo, it’s more about a feeling.’
Hopefully future looks will change my opinion…
Image by: www.target.com