Melbourne’s premiere fashion event L’Oreal Melbourne Fashion Festival (LMFF) will be back in 2013 at its normally scheduled calendar location in March, and the festival’s consumer-friendly month-long programme is going to be more appealing than ever.

The official LMFF campaign for 2013 will launch next week on Wednesday, 5 December, with details about the Australian fashion showcasing over the month, special events – possibly including Dita Von Teese-like celebs, a brand new website, and seductive pictures of models wearing key trends from the AW2013 collections and shiny L’Oreal Paris hairstyles, shot by brilliant Aus photographer Derek Henderson.

We have an exclusive behind-the-scenes first look at the campaign below, featuring makeup by Rae Morris and hair by Caterina Dibiase and glamour by everyone involved. LMFF event tickets are available as of 5 December via www.lmff.com.au/.

Exclusive Behind The Scenes Preview Of LMFF 2013

Exclusive Behind The Scenes Preview Of LMFF 2013

Exclusive Behind The Scenes Preview Of LMFF 2013

Exclusive Behind The Scenes Preview Of LMFF 2013

Exclusive Behind The Scenes Preview Of LMFF 2013

Exclusive Behind The Scenes Preview Of LMFF 2013

Exclusive Behind The Scenes Preview Of LMFF 2013

Exclusive Behind The Scenes Preview Of LMFF 2013

Images supplied