Most people didn’t realise that the once-popular denim / streetwear brand Diesel still exists, so the fact that they’ve had the recent “Be Stupid” ad series banned by the UK’s Advertising Standards Authority is the perfect publicity foil to get back on the ‘cultural relevance’ radar. According to the ASA the ads, which depict pretty ladies… being stupid I guess, are indecent, inappropriate for children and might encourage bad behavior. Diesel’s campaign has also just been awarded the Grand Prix Lion in the outdoor category at the Cannes Lions International Advertising Festival, so maybe the decision to ‘Be Stupid’ isn’t necessarily an unintelligent one.
Obvs those ads are where the UK censors draw the line. In Australia we complain about ads like THIS.
Via Huffington Post