Zoë Foster-Blake’s Skincare Line For Men Is Back, Which Is A Big Step Up From ‘Soap & Water’


If you’re in desperate need of a gift idea for the special men in your life, you’re in luck because Zoe Foster-Blake’s cult-fave men’s skincare brand Bro-To is back and better than ever.

Bro-To is the brother brand of Foster-Blake’s iconic Go-To range, that is quite literally a godsend to anyone with a face. I mean it when I say, this is the good shit.

As somebody who spends a stupid amount of money on skincare per year, I simply cannot stress enough just how bloody good this stuff is.

The brand is back after a little bit of a face-lift, with a new signature scent, sustainable packaging and its own identity, just in time for the festive season.

“Bro-To had amassed an army of loyal fans; it deserved and demanded its own brand identity,” founder Zoe Foster-Blake said.

“Our goal is to help people look after their skin. We offer a variety of options so that everyone can find a product they can relate to, and feel proud to use.

Honestly, this is your chance to get your boyfriend/brother/dad/best friend into skincare. Give them a nice, little skincare pack for Christmas and you’ll never have to witness them washing their face with shampoo ever again.

It’s truly a win-win situation if you ask me.

The range is essentially a simpler version of the Go-To collection, but it’s targeted towards skincare concerns that are more common for men. It’s literally three steps, which means you can *probably* convince your dad to actually wash his damn face now.

“There’s no complicated routines and no fluff. Just useful, reliable, un-boring, products for healthy skin,” the website reads.

The simple range includes Bro-To Properly Clean Facial Cleanser, the Face Hero Face & Beard Oil, or the Very Useful Face Cream. Or, if you’re feeling fancy, you can splurge on the whole collection for just $117.

Bro-To is available for your gifting pleasure from December 1, 2020 exclusively on brotoskincare.com.

Go on, treat yourself/the men in your life.